Apple jumps on flash sale bandwagon

LONDON - Apple is launching a one day 'black friday' sale today with discounts across key products including ipods.

Apple jumps on flash sale bandwagon

The sale follows a lacklustre sales in the run up to Christmas as consumers grapple with the impact of the economic downturn, job insecurity and the rising cost of living.

The online sales include £60 off the price of a MacBook, £5 off an iPod nano, and £11 off an iPod touch. A spokeswoman for Apple said the it would be a 'one day only special event'

The computer brand is the latest retailer to resort to heavy discounting to attract consumers. Marks & Spencers, Debenhams and House of Fraser have all launched limited  promotions - with discounts of up to 25% off.

This morning shops in the West End opened at 7am in a bid to beat the credit crunch blues not only offering consumers heavy discounts but free breakfasts to help kick start their day.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).