Apple outshines Samsung with £9bn quarterly profit

Apple has revealed it sold 40 per cent more iPhones in the first three months of 2015 than it did in the previous year, helping it to beat analysts' expectations with a quarterly net income of $13.6bn (£9bn).

Tim Cook: Apple's chief executive
Tim Cook: Apple's chief executive

The company’s mobile sales were boosted by the arrival of the iPhone 6 and the larger iPhone 6 Plus last September. The iPhone alone delivered 69 per cent of the company’s total $58bn second quarter revenues.

Tim Cook, the chief executive officer, Apple, said: "We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles."

Key rival Samsung will tomorrow reveal early sales figures for its latest challenger to Apple’s dominance in mobile, the Galaxy S6, which launched in the UK this month.

Analysts expect that the Korean firm’s net profit will decline around 30 per cent year on year to 5.3 trillion won (£3.2bn).

Apple’s strength in mobile hardware drove the revenue it makes from its app ecosystem to a record high of $5bn (£3.3bn), although the number of iPads it sold dropped by 23 per cent to 12.6 million.

The company did not release any details of sales of its new Apple Watch product, which began shipping this month.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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