Apple remains the world's most valuable brand

Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.

Apple remains the world's most valuable brand

Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands study shows that Apple is now worth $185bn, with second-placed Google up 5% to $114bn.

Nick Cooper, managing director of Millward Brown Optimor, said: "Despite a more competitive marketplace and other challengers nipping at its heels, Apple’s ability to maintain its number one position demonstrates the value that having a strong brand brings to business. People still love the brand regardless of its stock price."

The combined value of the Top 100 has grown by 77% since 2006, now reaching $2.6 trillion.

The Top 10 Most Valuable Global Brands 2013
Rank 2013 Brand Brand Value 2013 ($M) Brand Value Change Rank 2012
1 Apple 185,071 1% 1
2 Google 113,669 5% 3
3 IBM 112,536 -3% 2
4 McDonald's       90,256 -5% 4
5 Coca-Cola 78,415 6% 6
6 AT&T 75,507 10% 8
7 Microsoft 69,814 -9% 5
8 Marlboro 69,383 -6% 7
9 Visa 56,060 46% 15
10 China Mobile 55,368 18% 10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published