Apple remains the world's most valuable brand

Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.

Apple remains the world's most valuable brand

Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands study shows that Apple is now worth $185bn, with second-placed Google up 5% to $114bn.

Nick Cooper, managing director of Millward Brown Optimor, said: "Despite a more competitive marketplace and other challengers nipping at its heels, Apple’s ability to maintain its number one position demonstrates the value that having a strong brand brings to business. People still love the brand regardless of its stock price."

The combined value of the Top 100 has grown by 77% since 2006, now reaching $2.6 trillion.


The Top 10 Most Valuable Global Brands 2013
Rank 2013 Brand Brand Value 2013 ($M) Brand Value Change Rank 2012
1 Apple 185,071 1% 1
2 Google 113,669 5% 3
3 IBM 112,536 -3% 2
4 McDonald's       90,256 -5% 4
5 Coca-Cola 78,415 6% 6
6 AT&T 75,507 10% 8
7 Microsoft 69,814 -9% 5
8 Marlboro 69,383 -6% 7
9 Visa 56,060 46% 15
10 China Mobile 55,368 18% 10

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).