Apple ropes Selena Gomez into new iPhone 6S ad

Apple aired the first ad for the new iPhone 6S during its keynote this week, featuring singer Selena Gomez and US comedian Bill Hader.

iPhone 6S: Apple's ad shows off the new phone's improved touch interface
iPhone 6S: Apple's ad shows off the new phone's improved touch interface

The ad, called 'The only thing that's changed...' emphasises the new touch interface on the iPhone 6S, called '3D Touch'. It can distinguish between different types of pressure on the screen, meaning users can take shortcuts to emails or the selfie camera.

Gomez is on hand to show the new screen flash for brighter selfies, while Bill Hader demos the improved 'Hey Siri' command, which lets users bring up the voice assistant without touching the screen. The ad concludes: "The only thing that's changed is everything."

Read more: Top marketing takeaways from Apple's iPhone 6S and iPad Pro launch

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More