Apple sells more than five million iPhone 5s in opening weekend

Apple sold more than five million of its iPhone 5 devices in its opening weekend, despite negative reports breaking about the company's new maps software at the time of launch.

Apple iPhone 5: more than five million devices sold during launch weekend
Apple iPhone 5: more than five million devices sold during launch weekend

The five million sales of the device have nevertheless disappointed analysts, with Gene Munster of Piper Jaffray having forecast that a minimum of six million would be sold.

Apple launched the new phone on 21 September, just as reports were breaking about users discovering embarrassing cartography in its new Maps app, which is included in the update of Apple’' operating system.

Errors included the total disappearance of Shakespeare's home town of Stratford-upon-Avon and Germany's capital city Berlin being relocated to Antarctica. 

Apple's new Maps app is part of the iOS 6 upgrade and is being rolled out to replace Google Maps.

The decision by Apple to dump Google Maps comes as part of the proxy war between Apple and Google, as a result of the latter muscling into the mobile space with its Android operating system.

Despite all the negative press about Apple's Maps app, more than 100 million iOS devices have been updated with iOS 6.

Tim Cook, chief executive at Apple, said: "Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one, as quickly as possible.

"While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More