Apple signs China Mobile deal as battle with Samsung intensifies

Apple has received a boost in its battle with rival Samsung after signing a deal to offer its products through China Mobile, the world's biggest network of mobile customers.

Apple iPhone: to be made available to consumers through China Mobile
Apple iPhone: to be made available to consumers through China Mobile

From 17 January, Apple’s iPhone 5S and 5C will be made available to China Mobile’s 760 million customers, in a deal which is expected to add "billions" in revenues.

Apple has struggled to tap into the booming Chinese market for smartphones, with its 32% year-on-year growth in shipments in the third quarter seen as modest in comparison with rivals.

According to analyst Forrester, Apple sold 16.8 million iPhones in mainland China in the 12 months to September, and the technology giant hopes its deal with China Mobile will accelerate that growth.

Apple chief executive Tim Cook said: "China is an extremely important market for Apple and our partnership with China Mobile presents us the opportunity to bring iPhone to the customers of the world's largest network.

"IPhone customers in China are an enthusiastic and rapidly growing group, and we can’t think of a better way to welcome in the Chinese New Year than getting an iPhone into the hands of every China Mobile customer who wants one."

When Apple revealed its "mid-range" iPhone 5C and "premium" iPhone 5S handsets in September, it was widely seen as an attempt to open up the brand to China, where lower-cost handsets dominate the market.

In October, Apple reported its first annual profits fall for 11 years, with profits of $37bn (£23bn) for the fiscal quarter ending 28 September, down from $41.7bn (£25.9bn) the previous year.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).