Apple Watch slated for spring 2015 release

Apple will release its smartwatch in spring next year, according to leaked comments from Angela Ahrendts, the company's retail chief.

Apple Watch: set to arrive in stores next spring
Apple Watch: set to arrive in stores next spring

Ahrendts, Burberry’s former chief executive officer and now Apple’s senior vice president of retail, reportedly issued a video to the company’s retail employees prepping them for the upcoming holiday season.

According to a transcript of the message, obtained by 9to5Mac, Apple Watch will go on sale after the Chinese New Year.

Ahrendts said: "We’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring. So, I just, I really wanted to say, stop for a moment, take a breath."

Apple unveiled its watch in September, alongside the new iPhone 6 and larger iPhone 6 Plus. The company reportedly wanted to release the smartwatch this year, but has yet to overcome engineering difficulties such as ensuring all-day battery life.

When it does arrive, the watch will be available with different faces and straps. The price will start at $349 but it is likely to be more expensive in the UK.

Read next

OMG don't read this

The fourth wave of content marketing

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published