Apple's Ads: How Steve Jobs built the world's most valuable brand

In tribute to Apple's Steve Jobs, who died last week, here's a look at how the brand has evolved through its ads.

1977: Apple introduces the Apple II
1977: Apple introduces the Apple II

Apple computer 1979

Edison 1981

Apple Macintosh 1984

Apple Power Macintosh 1994

Apple Media Forum 1995

Apple Powerbook 1996

Apple Message Pad 1997

Macintosh 1999

iPod - Jet 2003

Apple iTunes and Pepsi - I fought the law 2004

iPod your BMW 2004

Get a Mac 2006

'I'm a Mac' 2007

"iPhone How-To," 2007

iPhone 3G 2008

iPhone 3GS 2009

What is iPad 2010

iPad 2 2011



Ads created by Chiat/Day Advertising, TBWA\Chiat\Day and TBWA\Media Arts Lab.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More