Apple's Christmas ad features Stevie Wonder and six seconds of tech

Apple has created a Christmas ad featuring Stevie Wonder singing a version of his own 1967 festive hit, 'Someday at Christmas', along with soul singer Andra Day.

Apple: Stevie Wonder recreates his much-covered 1967 track 'Someday at Christmas'
Apple: Stevie Wonder recreates his much-covered 1967 track 'Someday at Christmas'

The ad sees the musician at home, setting up the GarageBand recording program on his Macbook with the help of VoiceOver, an accessibility tool for the blind.

He's then joined by Andra Day, who breaks into 'Someday at Christmas' and the two sing together, surrounded by family, fairy lights and all the trappings of Christmas.

The ad is noticeably devoid of Apple products, with Stevie Wonder's Macbook in shot for just six seconds of the full ad, which lasts around 1.5 minutes. As has come to be tradition with Apple's Christmas ads, the spot treads a fine line between feel-good and schmaltz.

Last year's emotive ad, 'The Song', saw a young girl recreate a version of an old record given from her grandfather to her grandmother, but had a heavier focus on Apple's own products. The brand's effort from 2013, 'Misunderstood', showed a teenager capturing his family Christmas on an iPhone, with the device a central focus of the ad.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More