Apple's Christmas ad preaches acceptance with Frankenstein's monster

Apple has released an off-kilter Christmas ad which stars Frankstein's monster trying to fit in with his community during the festive season.

The ad opens with an obviously lonely monster called Frankie using his iPhone to record and rehearse a Christmas carol.

He then attaches some festive lights to his neck screws before heading to the town's Christmas tree to serenade his neighbours, to their initial horror.

Eventually, one child joins in his carol before the rest of the town does. The ad closes with the message: "Open your heart to everyone".

It is difficult not to read this as a statement on 2016 after a spike in hate crimes in the US and UK, after the US election and EU referendum respectively.

Amazon last week unveiled its own more overtly political Christmas ad, showing an imam and a vicar having tea together and finding problems in common. 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.