Apple's Christmas ad preaches acceptance with Frankenstein's monster

Apple has released an off-kilter Christmas ad which stars Frankstein's monster trying to fit in with his community during the festive season.

The ad opens with an obviously lonely monster called Frankie using his iPhone to record and rehearse a Christmas carol.

He then attaches some festive lights to his neck screws before heading to the town's Christmas tree to serenade his neighbours, to their initial horror.

Eventually, one child joins in his carol before the rest of the town does. The ad closes with the message: "Open your heart to everyone".

It is difficult not to read this as a statement on 2016 after a spike in hate crimes in the US and UK, after the US election and EU referendum respectively.

Amazon last week unveiled its own more overtly political Christmas ad, showing an imam and a vicar having tea together and finding problems in common. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More