Apple's MacBook Air 'Stickers' TV spot celebrates love and customisation

'Breaking Bad's Walter White, Wonder Woman, Snow White, Space Invaders, Homer Simpson, Saturn, Hello Kitty and Pac-Man are among the myriad pop-culture references flashed briefly before the eyes of viewers in a frantic ad for Apple.

Apple ad: Walter White is one of the many images used to customise consumers' MacBooks
Apple ad: Walter White is one of the many images used to customise consumers' MacBooks

The various characters and concepts are depicted using a variety of real-life stickers applied to the aluminium casings of MacBook Air laptops, often using the white Apple logo at its centre as part of the illustration. Each image is shown for a fraction of a second, before the film moves on to the next, in stop-motion style.

The hypnotic montage is punctuated aptly by the syncopated electronica of Scottish musician Hudson Mohawke.

"The notebook people love," states the endline of the 30-second spot.

Client: Apple

Brand: MacBook Air

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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