Appletiser calls UK ad review

Coca-Cola Enterprises is reviewing the UK integrated account for its Appletiser premium soft-drinks brand.

Fruitiser: looking to create a shortlist in the coming weeks
Fruitiser: looking to create a shortlist in the coming weeks

The brand’s UK distributor has made direct approaches to agencies through its procurement department as it looks to create a shortlist in the coming weeks.

Appletiser, which has not invested in large-scale brand advertising for some time, is looking to build brand awareness and increase sales.

At the start of the year, it invested £3 million in a campaign that focused on promotional, PR and online activity through Brands2Life and BD Network.

The campaign, called "sparkle on", supported the launch of the 350ml handbag-sized and 1.25-litre packs of Appletiser and Grapetiser.

In the past, the brand has worked with agencies including VCCP in the UK and Morrisjones globally in a bid to shed its image as a drink that is only consumed on special occasions. It does not currently retain a UK agency.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More