Appletiser calls UK ad review

Coca-Cola Enterprises is reviewing the UK integrated account for its Appletiser premium soft-drinks brand.

Fruitiser: looking to create a shortlist in the coming weeks
Fruitiser: looking to create a shortlist in the coming weeks

The brand’s UK distributor has made direct approaches to agencies through its procurement department as it looks to create a shortlist in the coming weeks.

Appletiser, which has not invested in large-scale brand advertising for some time, is looking to build brand awareness and increase sales.

At the start of the year, it invested £3 million in a campaign that focused on promotional, PR and online activity through Brands2Life and BD Network.

The campaign, called "sparkle on", supported the launch of the 350ml handbag-sized and 1.25-litre packs of Appletiser and Grapetiser.

In the past, the brand has worked with agencies including VCCP in the UK and Morrisjones globally in a bid to shed its image as a drink that is only consumed on special occasions. It does not currently retain a UK agency.

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