Applied Thinking: How strategists think

Welcome to 2013's Applied Thinking report.

We call this strategy report Applied Thinking because it’s precisely that. It’s where some of the sharpest strategic minds in advertising apply their critical thinking to the very real imperatives currently facing brands.

Inside, you’ll find six perspectives, encapsulated in titles of just one word. But these are big words, powerful words, challenging words – reflecting the potency of the ideas that underpin them.

Here’s a resource for marketers grappling with the big issues of the day that may also be keeping them awake at night: massive media and platform choice; a hugely demanding and cynical populace; big data; and diminishing budgets that are required to stretch further and reach deeper.

Enjoy the read.

Suzanne Bidlake, consultant editor, Campaign


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published