Appointment to view: Google celebrates 13 years

Google celebrated its anniversary yesterday, having been first incorporated as a privately held company on that date in 1998. While it hasn't always embraced above-the-line media, here are some of its recent ads.

Google's first TV ad for Chrome
Google's first TV ad for Chrome

The search engine giant launched its first TV ad in 2009 across US networks to promote its web browser Chrome. It was created in-house by the Google Japan team.

Prior to this ad Google branding did appear within a British TV ad slot when it teamed up with British Airways in 2006 to promote flights using Google Earth to show worldwide offers.

For the 2010 American Super Bowl Google launched a ‘Parisian love story’ as part of it’s long-running ‘search stories’ campaign.

Here are a few more of the brand’s ‘search stories’ which ran in 2010.

Google’s latest ads tell the stories behind famous faces who have built up a fan base largely through social networking across the internet. Here’s the story behind Lady Gaga and Justin Bieber’s online fan base.

Google Chrome 'Lady gaga'

 

Google Chrome 'Justin Bieber'

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).