Appointment to view: The interactive tattoo

Ballantine's whisky encouraged consumers to 'leave an impression' with a digital and experiential campaign that combines mobile phone technology and tattoo art.

The campaign by Work Club, previously featured in Campaign’s Work section, used Facebook and social media to put tattoo artist K.A.R.L in direct contact with online viewers while he tattooed a regular customer. The video above was shot from the artist’s perspective after launch.

The strategy of linking tattoo art and an alcohol brand could be seen as controversial given it is forbidden for tattoos to be applied to anyone under the influence of alcohol. The idea focussed on the interactive element between users and the artist however, rather than actively promoting tattoos.

The brand's Facebook page managed to attract thousands of viewers who tuned in to live streaming of the tattoo being created across a four hour session. They could suggest colours and slight variations on the design which was mapped out with the client, a regular customer, and artist before the event.

The featured demonstration shows a tattoo across the man’s shoulder and chest and includes a QR code that when scanned with a smartphone reveals a hidden animated image.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More