April Fools' Day: Which brands got involved?

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April Fools' Day: BMW's driverless Running Coach spoof press ad
April Fools' Day: BMW's driverless Running Coach spoof press ad

BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fools' Day yesterday.

Serial offender BMW took out press ads for a new technology for runners inspired by its partnership with the London 2012 Olympic Games.

The ads read: "The new driverless Running Coach feature uses a combination of ConnectedDrive technologies and surround view cameras to enable your BMW to follow you at a safe distance while you pound the streets … Alvin Alaff, BMW's Head of Innovation, said ‘It's a car gym but not as we know it.’"

Peugeot also discovered a new technology – a body paint that changes colour to reflect the driver's emotions, which it explained with this work created by CMW.

The Famous Grouse used a press ad to showcase a new whisky called The Famous Goose, to which it convinced a whisky blog to give its first ever five-star review.

Sir Richard Branson used Twitter to help promote a new currency named after him that will be accepted at all Virgin Holidays destinations.

In Australia, Ikea issued a product recall ad apologising for selling incorrect left-handed Allen keys and inviting customers to come to stores to exchange keys.

Finally, Google issued a version of Google Maps for the "long neglected" Nintendo Entertainment System (NES), using old-fashioned eight-bit graphics.

Follow Daniel Farey-Jones on Twitter @danfareyjones


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