Arcadia kicks off BHS advertising review

BHS, the department store chain owned by Sir Philip Green's Arcadia Group, is reviewing its £4.4 million advertising account.

BHS: looks for ad agency
BHS: looks for ad agency

The retailer has approached a number of agencies about the review, which is still in the early stages.

Cheethambell JWT has handled the business since 2011. The agency won the account, estimated to be worth £5 million at the time, in a shoot-out against Now.

Last year, Arcadia Group appointed Maxus to its media planning and buying account, the bulk of which is focused on BHS.

BHS spent £4.4 million in the year ending 30 September 2012, according to Nielsen.

A recent BHS campaign, comprising four weeks of TV and print activity created by Cheethambell JWT, launched in September 2012.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).