Arcadia kicks off BHS advertising review

BHS, the department store chain owned by Sir Philip Green's Arcadia Group, is reviewing its £4.4 million advertising account.

BHS: looks for ad agency
BHS: looks for ad agency

The retailer has approached a number of agencies about the review, which is still in the early stages.

Cheethambell JWT has handled the business since 2011. The agency won the account, estimated to be worth £5 million at the time, in a shoot-out against Now.

Last year, Arcadia Group appointed Maxus to its media planning and buying account, the bulk of which is focused on BHS.

BHS spent £4.4 million in the year ending 30 September 2012, according to Nielsen.

A recent BHS campaign, comprising four weeks of TV and print activity created by Cheethambell JWT, launched in September 2012.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published