He takes over the role from interim chief commercial officer, Johnny Hustler, who will retire at the end of March.
Nayman, who has more than 35 years' experience in advertising, will be responsible for the regional newspaper publisher’s sales and commercial activities across the UK.
After beginning his career as a sales representative in regional commercial radio and TV, Nayman held a number of senior roles before becoming director of sales at ITV Channels, a post he held for eight years.
More recently, Nayman worked for Arsenal Football Club, focusing on creating new commercial partnerships.
Since 2006, Nayman has also run his own company, the commercial and sales consultancy Red Cannon, specialising in media and sport. His clients included the All England Club (Wimbledon), ITV and the Chinese state broadcaster CCTV.
Jeff Henry, the chief executive at Archant, said: "I am sure [Nayman’s] experience and insight will contribute hugely to ensure our continued success in inspiring communities. His drive, enthusiasm and talent will be an invaluable asset to us."
Nayman said: "Archant has a strong portfolio of brands, and I’m really looking forward to working with the commercial teams, its customers and building on the current commercial performance across the multiple platforms the business has to offer."