Arden Award

Arden Award

Title: Android Kit Kat
Client: Nestlé
Brand: Kit Kat
Global marketing head: Stewart Dryburgh
Digital marketing manager: Tamara Spada
Agency: JWT London
Executive creative director: Russell Ramsey
Creative director/art director: Barry Christie
Senior digital designer: James Keane
Head of technology: Matt Payne

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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