Arena hires G2 Joshua's Hui as head of strategy

Arena has hired Bobby Hui, the executive planning director at G2 Joshua, as its first chief strategy officer, completing the senior line-up at the media agency.

Hui: leads strategic direction
Hui: leads strategic direction

In his new role, Hui will be charged with developing Arena’s strategic direction, working on integrated activity for existing clients such as Domino’s Pizza, Eurostar and Betfair, as well as new-business pitches.

Before joining G2 Joshua in August 2010, Hui was the executive planning director at Nitro.

His career also includes a stint as the head of planning at Saatchi & Saatchi from 2005 to 2007, and a year as the director of advertising for Europe, Eurasia and the Middle East at Coca-Cola.

Pedro Avery, who was promoted to chief executive from managing director at Arena earlier this month, said: "Hui will be the linchpin of Arena’s new strategic direction. He’s a sharp and hugely experienced strategist who operates at the cutting edge of digital and tech integration.

"He’ll not only help us get even closer to the full customer journey – he’ll also lead from the front strategically, benefiting our client base, new-business prospects and the internal Arena team."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More