Arena Media wins Estrella Damm account

Wells & Young's has appointed Arena Media to handle UK planning and buying for Spanish lager brand Estrella Damm, after a pitch.

Estrella Damm: Arena Media appointed to lager brand's UK media business
Estrella Damm: Arena Media appointed to lager brand's UK media business

Target Media was the incumbent on the account.

The brand ran a cinema ad last summer, which was later banned by the Advertising Standards Authority on the grounds that it could encourage drinking and swimming.

Chris Lewis, marketing director at Wells and Young's, said: "Estrella Damm has real momentum, with a growing presence and reputation in the UK.

"Arena Media have already worked with the brand in Barcelona, so the team can provide great insight and experience to the UK market."

Pedro Avery, chief investment officer at Arena Media, said: "Our consumer and behavioural insights into the motivations of their target market gave Wells and Young's the confidence that we were the right partner to drive future sales."

Arena's other clients include Eurostar, Dominos Pizza, Hewlett Packard and mobile network 3.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).