Arena scoops £2m ZSL media account

Arena scoops £2m ZSL media account
The Zoological Society of London has hired Arena Media to manage the media account for ZSL London Zoo and ZSL Whipsnade Zoo.

The agency won the £2 million business after a pitch against undisclosed agencies. Initiative, the incumbent, did not repitch for the account. Targeted campaigns will roll out in March.

The win comes as London Zoo gears up for its new exhibit, Tiger Territory, which will open in spring 2013.

Rich Storton, the commercial and communications director at the ZSL, said: "Arena Media’s creativity and digital expertise shone out for us at the pitching stage. We were very impressed with their understanding of our business and their enthusiasm for our brands."

Chris Armond, the group business director at Arena Media, said: "This is a really exciting time to be taking on the account, and we’ll be working to engage family audiences across traditional and digital media."
Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).