Arena scoops £2m ZSL media account

Arena scoops £2m ZSL media account
The Zoological Society of London has hired Arena Media to manage the media account for ZSL London Zoo and ZSL Whipsnade Zoo.

The agency won the £2 million business after a pitch against undisclosed agencies. Initiative, the incumbent, did not repitch for the account. Targeted campaigns will roll out in March.

The win comes as London Zoo gears up for its new exhibit, Tiger Territory, which will open in spring 2013.

Rich Storton, the commercial and communications director at the ZSL, said: "Arena Media’s creativity and digital expertise shone out for us at the pitching stage. We were very impressed with their understanding of our business and their enthusiasm for our brands."

Chris Armond, the group business director at Arena Media, said: "This is a really exciting time to be taking on the account, and we’ll be working to engage family audiences across traditional and digital media."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published