Argos appoints Gary Kibble as marketing director

Gary Kibble will join Sainsbury's-owned Argos as marketing director from Mothercare where he is currently global brand and marketing director.

Kibble: joins from Mothercare
Kibble: joins from Mothercare

He is set to join in the next few months and replaces Stephen Vowles who was marketing director for Argos until the retailer was acquired by Sainsbury’s last year.

Unlike Vowles, however, Kibble will not report to the Argos' managing director. Instead, he will report to Bertrand Bodson, chief digital marketing officer. Kibble will be a member of the Sainsbury’s Argos Management Board. 

Kibble said: "Argos has undergone significant digital transformation in the last three years, including the market-leading FastTrack delivery proposition. This, combined with the recent Sainsbury’s acquisition, makes it an exciting time to join the business."

Prior to joining Mothercare two years ago, Kibble spent more than a decade with Shop Direct in senior marketing and brand roles. At Shop Direct he re-branded Littlewoods Direct and launched Very.co.uk.

Kibble also introduced Trinny and Susannah, and Myleene Klass as brand ambassadors for the Littlewoods brand.

Bodson said: "[Kibble] is a first-class marketing professional whose strong digital and business transformation experience will be a great asset to us as we grow the business and integrate with Sainsbury’s."

Argos currently works with creative agency CHI & Partners and its media agency is Mindshare.  

At Mothercare, Kibble last worked with Havas Worldwide London as the brand's creative agency, while Initiative handles media.

Sainsbury’s agency relationships have been undergone a series of changes in the last year. A the start of February, it moved its £100m media account to M/SIX after 22 years with PHD. Last year it appointed Wieden & Kennedy as its ad agency and the brand has also overhauled its non-food offerings with the launch of Sainsbury’s Home and plans to turn its apparel line, Tu, into a high-street retail brand.

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