Argos breaks Christmas campaign by CHI & Partners

LONDON - The clocks may not even have gone back yet, but retailers are already in the mood for Christmas with Argos set to be the first to break its seasonal campaign.

Argos…CHI & Partners' campaign for the retail store is the first Christmas ad to break this year
Argos…CHI & Partners' campaign for the retail store is the first Christmas ad to break this year

Called "together", the 50-second ad will break this Friday (23 October), and encourage consumers to "celebrate Christmas for less" with Argos.

The ad, by CHI & Partners, follows a short teaser campaign to promote the Argos catalogue and features scenes from a family Christmas, including a dad trying to force a turkey into the oven and children trying to avoid eating their sprouts.

A 30-second version of the ad will break early next month, and will be supported by radio, press and online activity.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).