Argos calls pitch for digital advertising brief

Argos, the UK's largest general goods high-street retailer, has called a pitch to find an agency to boost its online offering. The retailer has appointed the AAR to handle the process.

Argos: calls digital review
Argos: calls digital review
Argos is understood to have called the pitch as part of an effort to help boost traffic to its website, argos.co.uk, which last year contributed £1 billion in sales. The pitch brief is also expected to have a social media element, with additional emphasis on mobile, eCRM and in-store activity.

Argos has increased its digital activity in recent months, including the launch of a branded app, created in-house, which allows consumers to browse the Argos catalogue and make purchases via their iPhone or iPod Touch.

It also recently launched a social media campaign centred around the Fifa World Cup that encouraged consumers to create personalised invites to house parties that were being held for specific tournament matches. The invites could be sent through e-mail and Facebook, and showed Argos products that could enhance the viewing experience for football fans.

Argos has used a number of roster agencies to handle its digital activity, including CHI & Partners, its ad agency, Meteorite, which handles the brand’s direct marketing work, and The Communications Agency, which works on sales promotion campaigns.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).