Argos to run comical 'Wise Men' ads

Argos is launching the final phase of its Christmas campaign today with a look at how the Wise Men might have benefitted from "Argosing it".

Created by CHI & Partners, the ad continues the theme of "Argosing it", which supports various different ways that Argos can help to locate gifts.

The campaign features three very confused Wise Men in a variety of scenarios as they navigate their way across the desert to deliver their Christmas gifts.

In each case Argos comes to the rescue, providing them with simple solutions to their Christmas gift-finding problem.

Launching with two 20-second TV spots, the ads "Sat Nav" and "Frisbee" promote the Argos online stock-checker and reservation service. These are followed up by a further three 10-second edits, supporting the "Quickpay" fast track pay option in-store and the Argos iPhone app, both offering alternative ways for people to "Argos it" this Christmas.

The ad's creative director was Nigel Roberts, with the creative team including Alan Cinnamond. Ratting Stick was the production company and Mindshare handled the media planning and buying.

Siobhan Fitzpatrick, Argos head of brand development, said: "Finding time to organise Christmas can be really stressful, particularly if you have left it late and are worried about the things you want not being in stock.

"Argos has lots of simple solutions to make things easier at this time of year and so we have created a new campaign to make sure people know about them."

The TV ads will also be supported by an online campaign that will run throughout December.

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