Argos sends ice-skating rainbow-coloured yetis through the streets in Christmas campaign

Argos has returned to the combination of adrenaline and pristine snowy backdrops that powered last year's Christmas campaign as it prepares for its first festive season under the ownership of Sainsbury's.

The new 60-second spot, created by CHI & Partners, features five semi-pro skaters in brightly coloured yeti costumes, whizzing through the picturesque snow-capped streets of Warsaw, and is soundtracked by an adaptation of the song What’s This?, written by Danny Elfman for The Nightmare Before Christmas.

The spot was created by Ben Da Costa, Duncan Brooks and Sarah Levitt for CHI & Partners, and directed by Henry Scholfield through Caviar. Mindshare is the media agency for the campaign.

The campaign breaks on TV today and is supported by print, VOD and paid digital. CHI & Partners’ sister agency AllTogetherNow will be running a supporting social campaign featuring the Yetis. The characters will also be making public appearances as part of a consumer PR campaign from W Communications.

Stephen Vowles, marketing director at Argos, said: "Fun loving and friendly, these larger-than-life, speeding yetis colourfully bring to life the role that Argos hopes to play in the Christmases of families nationwide this Christmas – and the skill, speed and precision that make us market leaders, with our super-speedy, same day Fast Track Delivery and Fast Track Collection services."

The yetis are played by by twice British Figure Skating Champion Peter Hallam (orange); top amateur freestyle skater George Southall (blue); professional Adrian Jack (pink), a principal in Disney on Ice; and professional ice hockey players Brad Slade (green) and Kevin McGlynn (purple).

Last year’s Argos Christmas campaign, "Just can’t wait for Christmas", also by CHI&Partners, was shot on a mountainside in Chile’s Valle Navado and featured 50 professional skiers and snowboarders powering down a long stretch of terrain.

Sainsbury’s completed its £1.4bn acquisition of Argos owner Home Retail Group in September – part of chief executive Mike Coupe’s plan to improve the supermarket’s delivery and collection capabilities.

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