Argos 'Toy Exchange' by CHI & Partners

CHI & Partners has created a campaign to promote the Argos Toy Exchange, a new initiative by the retailer and Barnardo's.

Argos and the children’s charity have joined forces to encourage families to clear out their toy boxes ahead of Christmas and donate unwanted items.

The campaign features the Argos alien family, who also appear in a Facebook app created by The Social Practice that supports the project.

The TV work was created by Monty Verdi and Micky Tudor, and directed by Neil Harris through Smuggler.