Arklu says 'girls can be superheroes too' with doll design competition

A female superhero that can fly with a jetpack and protect dinosaurs using a helmet with retractable spikes is just one of the genius ideas put forward by small children for a completion that argues "girls can be superheroes too".

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British toy brand Arklu has partnered with the Brave Girls Alliance for a crowd-sourced competition that will see the winning superhero design come to life with the entrant being made commercially-available as a Lottie doll this Autumn.

Brand: Arklu

Client: Lucie Follett, creative director at Arklu

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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