Arla launches global review

Arla Foods, the owner of the dairy brands Lurpak and Anchor, is looking for an agency ahead of a global push.

Arla Foods: global review
Arla Foods: global review

The company wants a London-based shop to develop creative activity for child-nutrition and cheese products in emerging markets including Asia-Pacific, Latin America and Sub-Saharan Africa.

Roth Observatory is handling the process, with chemistry sessions taking place on 19 December. The pitch is being run from Arla’s headquarters in Denmark.

A spokeswoman for Arla confirmed the pitch. She said that Wieden & Kennedy London, the global lead for the brand with a focus on core markets and Europe, would guide the appointed agency on strategy.

The process is expected to be completed in February or March 2015.

Creature London picked up the £4 million Anchor UK business last month. The account was previously handled by CHI & Partners, which had held it for 11 years but did not repitch.

In September, Wieden & Kennedy London launched a brand campaign for Arla encouraging consumers to "do whatever it takes to get that natural goodness inside you".


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published