Under Armour campaign continues with Michael Phelps in the lane to Rio

Somber film from Droga5 captures champion's finale prep

The latest short film from Under Armour features champion swimmer Michael Phelps. The 90-second Droga5 spot follows Phelps – the most decorated Olympian in history – through the dedicated workouts and brutal recovery sessions that shape his body into an aerodynamic torpedo as he trains for the 2016 Rio de Janeiro Summer Olympic Games. Two previous spots focused on the US Women’s Gymnastics team and European soccer player Memphis Depay. The campaign flips the traditional training narrative – rather than lamenting the activities their sport forces them to kiss, these athletes know the long hours of unseen labor pay off in the spotlight.

Credits

Agency
Creative Chairman
Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Director
Design Director
Chief Creation Officer
Head of Broadcast Production
Executive Producer
Head of Interactive Production
Head of Art Production
Senior Art Producer
Senior Print Producer
Retouching Studio Manager
Head of Communications Strategy
Global Chief Strategy Officer
Head of Strategy
Group Strategy Director
Brand Strategist
Senior Communications Strategist
Group Account Director
Account Director
Account Manager
Associate Account Manager
Client
CEO and Founder
CMO
SVP, Global Brand Marketing
SVP, Global Brand Creative
VP, Global Creative and Design
SVP, Global Brand Strategy
Sr. Director, Global Brand Marketing
Director, Integrated Campaign Planning/Global Operations
SVP, Global Communications
VP, Media
Production Company
Director
Executive Producer
Producer
Editorial
Editor
Post Production
Mixer/Sound Editing
Photographer