The Army 'start thinking soldier' by Publicis & Publicis Modem

The Army is launching a recruitment campaign created by Publicis and Publicis Modem, that spans online, TV, radio, DM and print channels.

The campaign, which aims to engage 17-21 year olds, begins with a TV spot encouraging viewers to ‘start thinking soldier’ by presenting them with a dilemma: You need to invade a suspected explosives factory in the desert, what would you do?