The Army 'start thinking soldier' by Publicis & Publicis Modem

The Army is launching a recruitment campaign created by Publicis and Publicis Modem, that spans online, TV, radio, DM and print channels.

The campaign, which aims to engage 17-21 year olds, uses a TV spot to drive potential recruits to the microsite www.armyjobs.mod.uk/startthinkingsoldier where users can complete the mission that begins in the TV spot.