Arsenal signs £150m shirt and stadium deal with Emirates

Arsenal Football Club has announced the renewal of its shirt and stadium sponsorship by airline Emirates, in a deal worth £150m over five years.

Arsenal FC: set to renew shirt sponsorship with Emirates
Arsenal FC: set to renew shirt sponsorship with Emirates

The announcement was made at a press conference at 11.30am today (Friday 23 November), and means Emirates will remain shirt sponsor of the club until the end of the 2018/2019 season.

Along with a renewal of the shirt sponsorship, Arsenal has also extended its stadium naming rights agreement with Emirates until 2028.

Emirates chairman and chief executive Sheikh Ahmed bin Saeed Al Maktoum said: "[Our sponsorship with Arsenal] has been an important enabler of the growth of our business over the last decade and we are confident this will continue as part of our extended deal.

"This partnership remains a perfect combination of two truly global brands. Through our global network and carefully selected sports sponsorships Emirates is able to unite and engage fans, and coupled with Arsenal’s world-wide fan following this makes for a strong match."

The news of the Emirates renewal comes just months after telecoms brand O2 dropped its sponsorship of Arsenal, 10 years after it launched the brand through its relationship with the club.

This time last year, Emirates said it was reviewing its sponsorship of Fifa, football's international governing body, in the wake of comments made by Fifa president Sepp Blatter about racism in football.

The Dubai-based airline is one of Fifa’s six official partners and was concerned that its brand had been tarnished by Blatter's remarks and the outrage they caused.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published