Arsenal stars promote cancer charity campaign

Be the first to comment

LONDON - Brothers and sisters has created an ad promoting Arsenal FC's support for the Teenage Cancer Trust, featuring Gunners stars and a voiceover by Matt Lucas from Little Britain.

The ad is being shown online to promote the club's ‘be a gooner. be a giver" campaign.

Arsenal players will donate a day's wages to the charity, and will dedicate its Premier League match against Liverpool to the charity.

Steve Shannon, creative director at brothers and sisters, said: "We were happy to give our time to this project and everyone really enjoyed themselves.

"It's a serious message and a great cause, but we also wanted to highlight the importance of giving, which for these Premier League footballers, meant more than money."

The ad features Gunners stars appearing in funny scenarios requested by young people with cancer.

Over the course of this season, Arsenal FC will aim to raise £300,000 to fund an education zone within a new TCT unit at University College Hospital, London.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published