Art Fund "Perfect work of art" by 101 London

What makes the perfect work of art?

Is it a painting or sculpture, a Rodin or a Picasso? Does it have a cat in it? Art Fund gathered a panel of eight people at Dulwich Picture Gallery to tackle this impossible question in a humorous film promoting the National Art Pass, which gives members free entry to museums, galleries and historic houses. As might be expected, it turns out the perfect art can’t please everyone. The ad was created by Gavin Cumine at 101 London and directed by Fred Rowson through Colonel Blimp.