ASA bans anti-terrorist radio ad

A radio ad for the Anti-Terrorist Hotline that asked people to report others' suspicious behaviour has been banned by the Advertising Standards Association for being offensive.

Metropolitan Police: responds on behalf of the ACPO
Metropolitan Police: responds on behalf of the ACPO

Created and broadcast by TalkSport for the Association of Chief Police Officers (ACPO), the ad warned listeners to be suspicious of any male neighbour who didn’t talk to anyone, kept himself to himself, paid cash because he didn't like using bank cards and kept his curtains closed.

The ad then prompted listeners to call the confidential Anti-Terrorist Hotline if they suspected anything suspicious.

Ten of the complainants claimed the ad was offensive and could encourage people to report law-abiding citizens.

A further 16 complainants believed the ad could encourage people to victimise their neighbours, and challenged whether the ad was harmful. Nine others challenged whether the ad made an undue appeal to fear.

Responding on behalf of the ACPO, the Metropolitan Police said the behaviour described in the ad was based on trends identified by police and had been among evidence given in court at recent terrorism trials.

The Met said the activity on TalkSport included two ads and travel credits and, therefore, the ad was not heard in isolation, but in the context of a wider Anti-Terrorist Hotline awareness-raising campaign.

The ASA found the ad to be offensive and therefore said it should not repeated. It did not however, find that the ad was harmful or made an undue appeal to fear.

Picture credit: Ian Bottle

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).