ASA bans Talk Radio’s Shearer ad

Dave Trott’s controversial poster for Talk Radio, which used an obscene gesture to comment on Alan Shearer’s transfer value, has been banned by advertising watchdogs.

Dave Trott’s controversial poster for Talk Radio, which used an

obscene gesture to comment on Alan Shearer’s transfer value, has been

banned by advertising watchdogs.



Thirty-three complaints were made to the Advertising Standards Authority

about the ad, part of a pounds 2 million drive to establish the national

speech-based station.



Walsh Trott Chick Smith ran the risk of censure when it produced the

poster, inspired by Shearer’s world record-breaking transfer from

Blackburn Rovers to Newcastle United last summer.



The ad carried the line, ’pounds 15 million for Shearer’, and featured

two hands - one giving the thumbs-up with the caption ’good buy’, the

other making a ’wanker’ gesture together with the words ’good bye’.



Talk Radio defended the poster, claiming that it represented two sides

of an argument and that its interpretation was up to individuals.



But the ASA ruled that the implication of the poster was well understood

and ordered that it should be withdrawn because it was offensive.



Three hi-tech companies have also been carpeted by the ASA for ads that

either used violent imagery or were sexually offensive.



The 3DO Company was ordered to withdraw a BDDH-produced magazine ad for

a computer game featuring a pair of testicles on a bloodstained

sheet.



At the same time, Advanced Logic Research (UK) has been warned about an

execution targeted at technical managers of computer networks, which

showed the top half of a naked woman on a computer screen and the

headline, ’Spend your wad on this’.



The ASA also condemned Gametek, the computer games manufacturer, for its

light-hearted attitude to the use of illegal drugs in an ad in PC Zone

magazine. The ad showed a man sitting on a pile of skeletons and holding

a hypodermic needle. It asked: ’Are you the crack pilot the population

is dying for?’



Meanwhile, Oecumuse, a company specialising in religious music, is the

unlikely subject of an ASA ticking-off for an ad promoting books with

titles such as What a Swell Organ you Have. The ad appeared in Church

Music Quarterly.



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