ASA calls stalemate in feud between fur trade and lobbyists

Advertising watchdogs have declared a draw in the battle between Britain’s fur trade and animal rights campaigners over alleged misleading claims.

Advertising watchdogs have declared a draw in the battle between

Britain’s fur trade and animal rights campaigners over alleged

misleading claims.



The feud came to a head over an ad in the House of Commons magazine, The

House, by the British Fur Trade Association, headlined, ’Thumbs down for

the anti-fur movement as fur renaissance begins.’



The lobby group, Respect for Animals, called on the Advertising

Standards Authority to intervene over the association’s claim that its

opponents were spending ’hundreds and thousands of pounds’ on ’expensive

and misleading advertising and high-profile campaigning’.



It went on to allege that ’the misinformation in these advertisements

are legion’.



The ASA this week upheld two complaints by the campaigners against the

association but threw out two others.



It ordered the association to withdraw its allegation that anti-fur

advertising contained misinformation and its denial that mink held in

captivity were driven to self-mutilation and cannibalism.



But it considered the association justified in arguing that keeping mink

in captivity was not cruel - which it considered a matter of opinion

rather than fact - and in refuting claims by anti-fur campaigners that

there were no laws governing the slaughter of mink.



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