ASA clears Harvey Nichols of sexism

Harvey Nichols, the Knightsbridge store which caused a furore with a poster depicting a woman wearing a dog lead, has been defended by advertising watchdogs following charges of sexism.

Harvey Nichols, the Knightsbridge store which caused a furore with

a poster depicting a woman wearing a dog lead, has been defended by

advertising watchdogs following charges of sexism.



A total of 19 complaints were made to the Advertising Standards

Authority about the poster, produced to promote the opening of the

store’s first outlet in the North of England and carrying the line:

’Harvey Nichols Leeds (not follows).’



However, the ASA this week ruled that the poster, devised by Harari

Page, was not offensive.



Its verdict followed claims by the store that the words were merely a

play on the city’s name and that it had received messages of support for

the poster.



Scottish Courage has been reprimanded by the ASA over a national press

ad that lampoons meddling Brussels bureaucrats.



The European Commission was among those complaining that Barker and

Ralston’s ad for Beck’s beer was irresponsible and misleading for

claiming Brussels had ordered all beer to be brewed with an inferior

’standardised water’.



The ASA has also censured Bass and IPC, the publisher of Loaded

magazine, over a joint on-pack promotion for Worthington Draught Bitter

which failed to warn readers of its potentially offensive material.



The promotion included a special edition of the magazine that contained

celebrity quotes. One was from the actor, Bruce Willis, who said: ’The

world will never see shots of my dick swinging around all over the

place.’



Meanwhile, the ASA, which accused the Tories of infringing Tony Blair’s

privacy in the ’demon eyes’ poster, has declined to protect John Major

and Margaret Thatcher from being the victims of ad humour.



It rejected a complaint against an ad in the left-wing magazine,

Tribune, for a T-shirt showing Major’s picture along with the words:

’Wanted. For indecision and tedium. The Grey Man. Approach with

cynicism.’



Thatcher fared no better with the ASA refusing to back complaints about

an ad for Van Heusen shirts, showing the former ’Iron Lady’ holding an

iron.



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