ASA hires ex-civil servant as deputy director-general

The Advertising Standards Authority has appointed an ex-civil servant to be its deputy director-general.

The Advertising Standards Authority has appointed an ex-civil

servant to be its deputy director-general.

Tony Butler, 53, the former head of management services at the Crown

Prosecution Service, will take over the day-to-day control of the ASA’s

60 staff while ensuring that the work of its three directors does not


He fills the gap left by Duncan Lustig-Prean, a former Royal Navy

lieutenant commander, who left in July last year after only three months

in the job because of claims that his role as a gay activist created

conflict with his job at the advertising watchdog.

One of Butler’s main tasks will be to co-ordinate the activities of

Roger Wisbey, the ASA’s director of investigations; Phil Griffiths, its

chief of finance and support services; and Caroline Crawford, its head

of communications.

Later, he is expected to take over some of the responsibilities of Matti

Alderson, the ASA’s director-general, in promoting the extension of

advertising self-regulation across Europe.

Butler, chosen from 1,500 people who responded to a headhunter’s ad for

the job, has held a number of senior jobs at the Department of Transport

and the Department of the Environment.

Before joining the CPS in 1996 he was director of cor-porate affairs at

the Inspectorate of Pollution.

Meanwhile, the ASA has appointed the writer and marketing consultant,

Pauline Thomas, 42, as a member of its council. She is a law graduate

working for the accountancy firm, Grant Thornton.


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