ASA raps Dettol, Sky and Ladbrokes ads

The Advertising Standards Authority is to test the new controls on gambling ads after it received four complaints about the Ladbrokes TV ad, starring the ex-footballers Ian Wright and Ally McCoist.

The complaints claim the M&C Saatchi ad encourages bravado and could persuade young people to gamble.

Separately, the ASA has banned a Dettol Surface Cleaner TV ad which claimed: "Your chopping-board harbours 50 times more bacteria than your toilet seat."

After three viewers complained, the ASA said the ad, by Euro RSCG, "misleadingly exaggerated the dangers posed by bacteria on chopping-boards" and ruled it should not be broadcast again.

The ASA also upheld complaints against a Sky press ad that claimed "we think it's wrong to advertise attractive sounding prices that are often only available to new customers". The ASA ruled it was misleading to suggest existing customers could get as good a deal as new ones, and has told Sky not to run it again.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).