ASA raps The Times for ’provocative’ ad showing crucifixion

Times Newspapers has been given a warning by advertising watchdogs following allegations of blasphemy over an ad featuring a bikini-clad woman tied to a wooden cross.

Times Newspapers has been given a warning by advertising watchdogs

following allegations of blasphemy over an ad featuring a bikini-clad

woman tied to a wooden cross.



The Advertising Standards Authority, which received 140 complaints about

the ad, has told the group it must never use such tactics again.



The row blew up after the ad appeared in The Times to flag a six-part

photographic series called ’Heavenly Bodies’ in The Sunday Times

Magazine.



Objectors claimed the Terry O’Neill picture was tasteless, provocative

and offensive to Christians.



Times Newspapers argued the picture reflected O’Neill’s view that the

60s was a decade that crucified womanhood. But the ASA claimed most

readers would be unaware of the photograph’s origin and motivation.



At the same time, the ASA has cleared Boots of causing offence over a

magazine ad carrying the headline ’How Boots Instant Imaging saved my

marriage.’ J. Walter Thompson produced the ad showing a removable

print-sized picture of laughing women, one of whom was touching a male

stripper.



The picture could be pulled off to reveal an enlargement of part of the

picture showing just two of the women laughing.



But the Firetrap clothing company has been censured over an ad which

appeared in Manchester United’s official magazine. The ad carried the

line: ’Do not squeeeeze the trigggahappymuvafuka in me. Fuk this

shit.’



Meanwhile, the ASA has cleared Royal Mail over an allegedly misleading

direct mail promotion for a limited edition of stamps marking 50 years

of the National Health Service. The OgilvyOne mailshot carried the line:

’50 years of the NHS. Now’s your chance to save it.’



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