ASA says booze ads comply with alcohol advertising codes

LONDON - The industry has a 99 per cent compliance rate with CAP and BCAP codes for alcohol advertising, according to a report by the Advertising Standards Authority.

Booze... advertisers comply with rules
Booze... advertisers comply with rules

The regulator reviewed 456 ads between 1 and 24 December 2008 and found that only five (1 per cent) breached advertising codes of practice.

Both radio and online hit 100 per cent compliance rates, with the latter having 81 ads reviewed – more than double the amount in 2007.

Press scored 99 per cent, with two breaches from 301 reviewed ads, TV had 96 per cent, with two breaches from 52 ads, and outdoor had the lowest compliance rate with 92 per cent – one breach from 12 ads.

It is the third time the ASA has carried out this survey and the compliance rate has grown every time. In 2006, it was 95 per cent, while in 2007, it was 97 per cent.

The report also found that none of the ads breached specific rules designed to prevent strong or particular appeal of alcohol ads to under-18s.

 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).