TBWA Simons Palmer has been warned by industry watchdogs about
allusions to drugs in advertising for two separate clients - the News of
the World and Sony Playstation - while Ikea has been told to be more
sensitive about the pain of infertility.
The Advertising Standards Authority has censured the News of the World
for triv-ialising drug abuse in a magazine ad that was part of its ’if
it goes on, it goes in’ campaign. This showed a footballer appearing to
snort from a white line on a pitch as if it were cocaine.
Meanwhile, Sony has withdrawn a TBWA Simons poster for a Playstation
console game after 28 complaints to the ASA about its allusions to
The ad featured a snowboarder with the words: ’Powder. I need powder. My
body aches, yells, screams for powder. When I’m on it I get a rush, a
buzz, the blood coursing through my veins. I get really high.’
At the same time, Ikea, the furnishing retailer, has been told by the
ASA to think carefully before tackling sensitive subjects such as
infertility or the treatment of children.
However, it dismissed complaints about two posters produced by St
Luke’s. One claimed that ’new statistics suggest that in homes with
pelmets, parents are twice as likely to smack their children’. Another
suggested that ’a new survey has found that people conceive more easily
when their homes contain at least one red cushion’.
Objectors said the posters implied that Ikea shoppers were better
parents and were offensive to childless couples.
Guinness has also been cleared of unfairly maligning the nuclear power
and fishing industries with an Ogilvy & Mather poster showing a
two-headed fish on a plate with the headline: ’’Nuclear power is
completely safe with no environmental problems.’ Prof D. Heardman.’