Asda forced to pull 'Britain's cheapest bike' ad

LONDON - Asda has had to pull a TV ad for what it boasts is "Britain's cheapest bike", after viewers complained the bike featured was wrongly assembled and could be dangerous.

Asda... bike ad
Asda... bike ad

Mark Brown, the director of the Association of Cycle Traders, noted that the forks at the front of the bike in the ad were pointing in the wrong direction and said that because of this, the bike would not steer properly and the brakes would not work.

The £70 bike is self-assembly and the pedals, front wheel, handlebars and saddle have to be attached to the frame by customers.

Asda said that the TV ad was pulled as soon as the error was spotted.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).