Asda 'Leiths partnership launch' by Saatchi & Saatchi

Asda's new partnership with Leiths School of Food and Wine to select and approve its Extra Special range of premium food and drink, is the subject of a new campaign this Christmas.

The school’s managing director, Camilla Schneideman stars in TV ads which highlight festive food. The first ad in a series of five 40 second TV commercials by Saatchi & Saatchi broke this week and focuses on Extra Special desserts which carry the Leiths School seal of approval. Other films within the campaign will focus on starters and main course dishes within the range.

Credits

Head of national marketing
Executive creative directors
Copywriter
Art director
Planner
Account handler
Producer
Media buying agency
Media planner
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Director
Producer
Post-production company
Audio post-production company
Date released
City/ country
UK
Exposure
TV

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