Asda's new partnership with Leiths School of Food and Wine to select and approve its Extra Special range of premium food and drink, is the subject of a new campaign this Christmas.The school’s managing director, Camilla Schneideman stars in TV ads which highlight festive food. The first ad in a series of five 40 second TV commercials by Saatchi & Saatchi broke this week and focuses on Extra Special desserts which carry the Leiths School seal of approval. Other films within the campaign will focus on starters and main course dishes within the range.
Head of national marketing
Media buying agency